Blog posts allow you to complete your brand image and make your brand memorable to the customers.
Creating and running a blog for the store gives you an opportunity to be creative and connect with your customers by writing about experiences, and building a community.
Blog posts bring in the right audience who might be interested in checking out your Tradift store and so this helps with sales and traffic generation.
Steps
You can optimize your blog post for search engines by editing the search engine listing preview.